Genius Group, a leading artificial intelligence firm, has taken a groundbreaking step in financial innovation by integrating Bitcoin into its treasury strategy. As announced on Nov. 18, the company has acquired 110 Bitcoins for a total of $10 million, averaging approximately $90,932 per Bitcoin. This purchase represents the first phase of an ambitious plan to transform its treasury reserves into cryptocurrency holdings.
A Bold Bet on Bitcoin
Looking forward, Genius Group aims to allocate over 90% of its current and future reserves into Bitcoin, targeting a staggering $120 million in cryptocurrency holdings. This strategy mirrors moves by pioneering firms like MicroStrategy, which famously adopted Bitcoin as a treasury reserve asset.
Roger Hamilton, CEO of Genius Group, noted that while MicroStrategy set a precedent, the lack of clear guidelines for other companies has made the transition challenging. “When Genius Group decided to adopt MicroStrategy’s plan,” said Hamilton, “there were no clear frameworks for companies to follow.” This underscores the complexity of integrating Bitcoin as a core treasury asset, a journey that many organizations find daunting.
Filling the Knowledge Gap: A Podcast Initiative
To address this lack of guidance, Genius Group is launching an educational podcast on Nov. 19. The podcast aims to provide businesses with a step-by-step roadmap for adopting Bitcoin as a treasury reserve. It will share insights, strategies, and lessons learned, making the process more accessible to other companies considering a similar shift.
Hamilton emphasized the importance of this initiative, stating, “We believe the information in our podcast will empower more companies to embrace Bitcoin as a treasury asset by providing clear steps and highlighting the benefits.”
Early Signs of Success
Genius Group’s innovative strategy is already attracting attention. Since announcing its Bitcoin plans, the company has seen a modest rise in its stock price, reflecting growing investor confidence in its forward-thinking approach. This momentum highlights how bold moves in decentralized finance can resonate beyond the balance sheet.
Shaping the Future of Corporate Finance
By adopting Bitcoin as a treasury asset and sharing its journey through an educational podcast, Genius Group is not only reshaping its financial strategy but also paving the way for others. The company is positioning itself as a trailblazer in the integration of cryptocurrency into corporate finance.
