Tether targets full Juventus takeover
Tether, the issuer of the world’s largest stablecoin USDT, has made a bold move into European football by submitting a $1 billion bid to acquire Juventus Football Club. The crypto company confirmed it sent a binding all-cash offer to Exor, the Agnelli family’s holding company, seeking to purchase its 65.4% controlling stake in the Italian football giant.
Exor has held control of Juventus for more than a century, but according to reports, the offer has already been rejected. A source close to Exor told AFP that “Juventus is not for sale,” signaling resistance to any change in ownership despite Tether’s aggressive proposal.
Public offer planned for remaining shares
Tether stated that if Exor accepted the offer, it would launch a public bid for all remaining Juventus shares at the same price. Juventus is a publicly listed company with a market capitalization of approximately €944 million ($1.1 billion). The club’s shares closed up 2.3% on Friday at €2.23, reflecting increased market interest following news of the bid.
Neither Tether nor Exor provided immediate comment in response to media inquiries, leaving the future of the proposed acquisition uncertain.
Tether pledges €1 billion investment in Juventus
Beyond the acquisition itself, Tether said it is prepared to invest an additional €1 billion into Juventus to support the club’s long-term development, infrastructure, and competitive growth.
“Tether is in a position of strong financial health and intends to support Juventus with stable capital and a long horizon,” said Tether CEO Paolo Ardoino. He also highlighted a personal connection to the club, describing Juventus as a defining part of his upbringing and values.
Crypto expansion beyond stablecoins
Tether’s interest in Juventus aligns with its broader strategy to diversify beyond stablecoin issuance. While USDT remains the backbone of its business, Tether has expanded into artificial intelligence, robotics, and digital health platforms, signaling a shift toward long-term investments outside traditional crypto markets.
The company first acquired a stake in Juventus in February and increased its holdings to over 10% by April. Since then, Tether has steadily increased its influence within the club.
Growing influence at board level
In October, Tether nominated deputy investment chief Zachary Lyons and Francesco Garino to Juventus’ board of directors. That strategy paid off last month when shareholders approved Garino’s appointment, marking a significant milestone in Tether’s involvement with the club’s governance.
While Exor’s reported rejection suggests Juventus is not currently open to a sale, Tether’s bid underscores a growing intersection between cryptocurrency firms and global sports brands. The move highlights how digital asset companies are increasingly seeking visibility, legitimacy, and long-term growth through high-profile real-world assets like elite football clubs.
