Mastercard has stepped into the future of fan engagement with the launch of an innovative trivia game centered around the UEFA Champions League for the 2023/2024 season. This cutting-edge initiative offers fans a unique opportunity to secure tickets to the games by showcasing their knowledge of the league. The game is set to become a thrilling pre-match ritual, beginning 30 minutes prior to Tuesday night matches from February 13 onwards.
The core of this experience lies in the “Pass to Priceless” platform, where Mastercard customers can obtain exclusive NFT passes at no cost. These digital passes, crafted on the Polygon blockchain, serve as your entry into the trivia contest. As you navigate through challenging questions about the Champions League’s rich history and intricate statistics, success in each round propels you up a season-long leaderboard. The ultimate prize? Tickets to the prestigious Champions League Final at London’s iconic Wembley Stadium for the top scorer by April 30, following the semi-finals.
Behind the scenes, the innovative technology fueling Mastercard’s NFT experience was developed by MoonPay, a leading name in crypto payments. The initiative is also supported by MoonPay’s creative agency, Otherlife, marking a significant step in their collaborative efforts with Mastercard on Web3 projects announced last October.
Beatrice Cornacchia, Mastercard’s Executive Vice President of Marketing and Communications in Europe, expressed her excitement about the new platform: “Having partnered with the UEFA Champions League for three decades, we’re intimately familiar with the deep passion football fans harbor for the sport. We’re thrilled to channel this passion through our Web3 platform, Pass to Priceless, challenging fans to put their knowledge to the ultimate test.”
This game is accessible to Mastercard cardholders in a wide array of countries, including the United States, United Kingdom, France, Spain, and Brazil, and will run up until the final on June 1. This innovative approach not only enhances fan interaction with the tournament but also marks a significant advancement in the integration of technology and sports fandom, promising an engaging and memorable experience for soccer enthusiasts worldwide.
